Hey there, I'm Chloe Elaine
A creative optimist, who is dedicated to helping people feel calm, happy and gorgeous. Struggling with anxiety and migraines from an extremely young age, not a lot could relieve my anxiety & stress. By the age of 12, I had tried chatting to a therapist, meditation classes, yoga classes, vitamins and pills.
The first encounter I had with natural remedies was at an acupuncture clinic who made a whole heap of cool natural therapies. My mum, (who helped me try everything possible) was keen to give it a go, so she bought me a natural Chinese blend to put under my tongue + a roll on bottle of an essential oil blend. That night, I tried it all out. I was astounded with how much of a difference it made.
In the end, I had tried a heap of different things but had found that aromatherapy helped me the most! It was something that I could easily take with me wherever I went, acted as a bit of a security blanket and most importantly, it was totally natural, which I thought was amazing.
As a young person who was interested in nice things, I found that there was nothing on the more "trendy" side of aromatherapy. It was all very underground hippy dippy style stuff. Personally, I craved something I could carry around in my school bag, that looked cool, that was a beautiful product. But there was nothing out there, and if there was, it was WAY too expensive for a 12 year old.
When I came up with the idea for willelaine, I wanted to create something that was luxe, beautiful, 100% Natural, and inexpensive (so everyone who wanted one, could have one) This was so important to me, I personally knew how expensive this kind of thing was when my mum and dad were spending hundreds if not thousands of dollars trying to help me deal with my condition. When thinking about how I wanted my brand to be, I really considered the fact that I was in a privileged position and majority of kids at my school wouldn't have had the same access to this sort of thing, yet a lot of them would've been suffering from similar conditions.
My thoughts were ~I want these products to help as many people as possible, because they really do work. So by making them as affordable and accessible as I could, I hope now, to be helping as many people as I can with anxiety and similar conditions. Because I get you, it's a battle.
I'm super open about my struggles with anxiety now, but did used to be pretty closed off about it all because it wasn't really something that was spoken about. I'm really trying to get rid of the stigma around anxiety and get more and more people talking about it openly! Our products are fun, beautiful and something that can sit on your desk with no shame attached. Just a beautiful little bit of self care which I believe everyone needs a bit of.
As for the name, Willelaine (Pronounced Will- ee- lane) my partner Reece + I came up with it collaboratively one night when eating takeaway in my car! Mind you, this was before starting my own aromatherapy business was even on the cards. We said that one day, when one of us makes our own brand or a business "Willelaine" would be the name of it and it was nice because it has a little bit of both of us in it.
William being Reeces middle name + Elaine being mine. So when it came to naming my business, there was absolutely no question what to name it, Willelaine it would be. Not only do I think its a wonderfully unique name that stands out from the crowd, I also love that its a nod to the contribution Reece has made not only in the business, but in my journey dealing with anxiety.
We both love this brand so much, and are extremely proud of the way it has come along. It is a brand that is able to help
Each of the roll ons are 100% made with natural goodness & are hand-blended with love on the Sunshine Coast, Queensland, Australia.
I wish you all the best with your journey,
Chloe Elaine x